Flashback: This is How We Cruz – A Celebration of Santa Cruz!
In 2016, Event Santa Cruz, in partnership with Visit Santa Cruz County, hosted an unforgettable event—“This is How We Cruz”—a celebration of the people, places, projects, and businesses that make Santa Cruz County such an amazing place to live and visit.
A Celebration of Local Culture
The event was an epic showcase of Santa Cruz’s vibrant community, featuring the best in local beer, food, sports, entrepreneurship, and live music. Attendees experienced the essence of what makes this county so special, from its creative energy to its thriving small business scene.
Event Highlights
The night was packed with engaging presentations, live music, exciting demos, and delicious food. Speakers, vendors, and musicians came together to create a one-of-a-kind experience, bringing the Santa Cruz spirit to life at The Rio Theater.
Featured Presenters & Vendors:
- Casey Hill from the Santa Cruz Warriors
- The Santa Cruz Derby Girls
- Bubb Rader from Berdels
- Annie Pautsch from Brew Cruz
- Frank Scott Krueger from Humble Sea Brewery
- David Dennis & Martijn Stiphout from Ventana Surfboards & Supplies
- Zach Davis from The Penny Ice Creamery and The Picnic Basket
- Jacob Martinez from Digital NEST
- Mayor Cynthia Matthews
Delicious Eats & Treats:
- Tacos from My Mom’s Mole
- Cotton Candy from SparQle Cloud
- Pure Heart Chocolate
- The True Olive Connection
- Cat & Cloud Coffee
Live Music:
- Coffee Zombie Collective
- Jacklyn Paulette
And of course, many more surprises kept the energy high throughout the evening!
Relive the Magic
We’re excited to share videos from the event, capturing the moments, inspiring speeches, and musical performances. Stay tuned for highlights and throwback clips from This is How We Cruz!
Santa Cruz, this is how we do it!
