Get ready for New Music January! This exciting event celebrates the incredible talent of Santa Cruz County’s local musicians by giving them a platform to debut their brand-new music. Powered by the collaboration of Event Santa Cruz, Santa Cruz Vibes, and Arts Council Santa Cruz County, we’re bringing the community together to spotlight the vibrant, diverse music scene that makes our area so special. Don’t miss the January premiere of 25+ exclusive, never-before-seen videos from amazing local bands and artists. Let’s connect, discover, dance and vibe with the sounds of Santa Cruz!
Arts Council Santa Cruz County is proud to support New Music January as part of our mission to foster a vibrant and inclusive arts community. By providing local musicians with a platform to showcase their new work, we can amplify the voices of artists and strengthen our community’s cultural fabric. This collaborative effort helps connect artists, audiences, and fellow musicians, celebrating the rich diversity of Santa Cruz County’s music scene.
Check out the previous years: 2023, 2022, 2021
We already have 28 committed Santa Cruz County musicians. If you are a musician interested in participating or an organization that would like to sponsor the campaign (all funds go directly to the promotion of the musicians) please reach out to – Matthew@EventSantaCruz.com
Videos will be featured on this page starting January 1st. More Details coming soon!
