New Music January supports and discovers local musicians from across Santa Cruz County by giving artists a platform to showcase their new music. Event Santa Cruz and Santa Cruz Vibes have joined forces to build bridges between our community’s rich and diverse music scene to connect musicians to each other and you. We will be premiering 25+ brand new, never before seen videos from local bands and musicians.
Check out the previous years: 2023, 2022, 2021
We already have 18 committed Santa Cruz County musicians. If you are a musician interested in participating or an organization that would like to sponsor the campaign (all funds go directly to the promotion of the musicians) please reach out to – Matthew@EventSantaCruz.com
Videos will be featured on this page starting January 1st.